It’s the tenth month, of the tenth year of the millennium (okay, that’s not actually right but the year number does end in a ten). We missed the tenth day, and the 10/10/10, and how 101010 equals 42 in binary and yadda yadda.
To try to make up for it, here’s a deal for you. All of our clearance shirts are on sale through the end of October, just $10. Use the handy size-finder at the top of the clearance page to quickly find your size, and save a bundle!