What Would Steve Do?

Some examples of the Zen of Steve:

"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."

"Innovation distinguishes between a leader and a follower."

"Why join the navy if you can be a pirate?"

"I'm as proud of what we don't do as I am of what we do."


In: Geek

Blog Bonus: Looking up Steve Jobs quotes for this shirt's description, I found way more than I could cram in there. But lest you go without, here are some other classics.

• I wish him [Bill Gates] the best, I really do. I just think he and Microsoft are a bit narrow. He'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.


• You've baked a really lovely cake, but then you've used dog shit for frosting.
  - commenting on a NeXT programmer's work as nicely done but incomplete and lacking something.


• I wish developing great products was as easy as writing a check...if so, then Microsoft would have great products.


• It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.


• Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?
  - the line he used to lure John Sculley as Apple's CEO


• Real artists ship.


• Quality is more important than quantity. One home run is much better than two doubles.


• Because I'm the CEO, and I think it can be done.